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Townloop Website Launches to Offer ‘Deals that Make a Difference’ Benefitting Public Schools in Pasadena
First deal features a two night stay with breakfast at The Langham Huntington, Pasadena


PASADENA, Calif. – April 25, 2011
– In a sea of “daily deals” websites, Townloop.com stands apart by offering deals from local businesses that initially benefit schools within the Pasadena Unified School District. This new site, founded by startup veterans Mark Goodstein and Erick Herring, is giving half of its revenues, or 20% of each deal sold, to cash-strapped public schools and other community organizations. By making every deal a “deal that makes a difference,” Townloop is shifting the way schools and community organizations fundraise.

“This could be a game changer for schools and neighborhood businesses,” says Goodstein, who has also founded parent advocacy groups. “We’ve taken an extremely successful model, pioneered by Groupon, and we’re applying it to the benefit of schools and the community.”

Townloop offers daily email deals from local businesses to subscribers who know that the merchants they buy from are actively supporting schools and the community. “Our interests align with the interests of schools and merchants to form a perfect triangle,” says Goodstein. “If one is doing well, everyone does well.”

Daily ‘Deals that Make a Difference’
The first daily deal being offered is a luxurious two night stay at The Langham Huntington, Pasadena with breakfast for two at The Terrace restaurant, which offers alfresco dining and beautiful views of the pool and picture bridge. The offer is just $275 (valued at $660)! Simply go to Townloop.com and subscribe to purchase this incredible deal and/or others in the area!

“We are thrilled to be a part of Townloop’s inaugural deal and we love that it ultimately benefits local area schools,” said Rebecca Huetter, Director of Sales and Marketing at The Langham Huntington, Pasadena. “While we would normally think twice about participating in a daily deal website, we found Townloop’s philosophy of community plus commerce to be perfectly in line with Langham’s commitment to social responsibility. It was an opportunity we couldn’t pass up,” she continued.

Townloop was founded in Pasadena, Calif., and is being piloted by four schools in the Pasadena Unified School District: Hamilton, Longfellow, Willard and Webster Elementary schools. “Townloop is a good fit for our PTA,” says Mayra Villa-Kowal, Webster Elementary parent and the school’s PTA president. “It connects our parents with neighborhood businesses in a more meaningful way. Good customers are essential to any business, so when a business invests in a school, it invests in its own future,” she continued.

For more information about Townloop, please visit www.townloop.com.



About Townloop

Townloop offers daily email deals from local businesses. Subscribers sign on through schools and community organizations, knowing that the merchants they buy from are actively supporting something they care about. Businesses can use the site as an ongoing marketing tool, offering several deals throughout a year, turning active local customers into active loyal customers. “Our interests align with the interests of schools and merchants, to form a perfect triangle,” says Goodstein. “If one is doing well, everyone does well.” For more information about Townloop, please visit the website at www.townloop.com.

About The Langham Huntington, Pasadena

Capturing the grace and elegance of classic Southern California, The Langham Huntington is an iconic landmark hotel located at the base of the picturesque San Gabriel Mountains, just minutes from downtown Los Angeles in beautiful Pasadena. A renowned Pasadena hotel since 1907, the property features 380 guestrooms including 38 suites, eight cottages, award-winning dining and a luxurious spa featuring treatments based upon Traditional Chinese Medicine. For more information, visit http://pasadena.langhamhotels.com.